June 3, 2015

pet-world-logoThis might be the longest update yet. Brace yourself. Our final word on fire prevention.

Retail businesses are considered the safest of all commercial occupancies. When we moved into that building the city came in, inspected everything, advised us on safety standards, and made sure we were up to code and met all current standards before we opened. 54 times the fire inspectors have inspected us and confirmed that our building was, in fact, safe. For 27 years it did prove to be safe so their assessments were essentially accurate. Based on current standards, nothing we should have done or could have done would have prevented this fire. It was an accident that could not have been foreseen and that is the final official word. It seems like the entire city has assured us this fire was not our fault. Yet we are wracked with grief and guilt – Tim, of course, more than anyone because of who he is – because maybe it wasn’t technically our fault, but ultimately we are the ones who failed and for that, we are truly sorry.

Pet World has never been the kind of place to only do the minimum to get by. We lead the pet industry in always finding ways to improve. For example, when we suspected something was wrong with chameleons in the pet trade we went to Florida unannounced to visit the wholesale suppliers. We discovered that chameleons were being imported and commercially raised in unacceptable conditions. Consequently, Pet World stopped selling chameleons for years until we could responsibly raise our own. Did we lose sales? Sure. But it’s not about the money. More than once the state standards for pet stores have been raised because of the standards set by Pet World. In everything we’ve ever done we've exceeded the minimum - except one.

Fire safety.

When our pipes burst we call a plumber. When we have cavities we go to the dentist. Regarding fire safety we deferred to the city safety codes for a retail business. That was not adequate. Especially when a pet store is not like just any business. We should have asked the experts. Lawrence has fire prevention specialists we could have asked but we didn’t. We let 20 years go by and never thought to ask an expert if the building we were leasing was still safe. In this way, we feel responsible for not making our business as safe as possible. As far as the codes go, yes, they are considered safe and we were in compliance but what if the codes are too minimal and fire prevention has improved since we first rented that building? Our personal guilt exists because we never thought to ask the right questions of the right people.

So now we are championing for fire prevention reform and asking the city to raise the safety standards for animal facilities in particular. Why? Because, quite honestly, we are diligent and responsible folks. If we never thought to question codes it is my opinion that other people would make the same mistake. We should have had ongoing risk evaluations by trained professionals regardless of safety codes but we didn’t. I think our failure is proof that fire prevention is too important to leave to building and business owners. It’s not enough to simply hope that some property owners and some business owners will take extra measures. Most won't. Some won't do it because of money; others won't do it because they will accept the city's guidelines as sufficient. Therefore, we believe the standards need to be elevated so no one falls into the complacency trap again.

The new city commission had already put a team in place to look into safety codes after the animal facility fire last November. They were already considering changes and had begun the process of interviewing stakeholders and looking into adopting higher standards but as Commissioner Herbert said last night, “Government is slow.” Along with Kate Meghji, the Executive Director of the Lawrence Humane Society, we attended last night’s meeting to offer our input as major stakeholders who had yet to be consulted. The mayor, vice mayor, and commissioners were open, interested, and genuinely kind. Mayor Farmer even took the time to offer his personal condolences to our staff. I promise you, we felt respected and heard and we believe this commission will not let this issue rest until it is resolved.

Regarding the changes we said that we are supportive but recommended additional changes above and beyond what was being proposed. We believe that monitored detection AND sprinklers should be mandated in ALL animal facilities, regardless of size, as soon as possible. No exceptions.

Mandatory monitored fire and smoke detection is a good beginning but detection and warnings don’t put out fires – water does. There was a time when many people were opposed to sprinklers and I fully admit, I was a little scared of them, too. There is a reason almost no animal facilities have sprinklers - people don’t trust them. Not just in Lawrence, but all over the country. But after thoughtful, sincere counsel from a few of our local experts we have completely changed our minds and wish we would have acted sooner. Sprinkler systems have evolved. Modern, strategically placed sprinklers that react one at a time, only in response to heat, are very useful in extinguishing or at least reducing the quick spread of a fire while firefighters are en route. Birds, small mammals, cats, and dogs die from fumes and smoke so quickly that sprinklers keeping the fire under control may be their only hope as they await rescue.

In the case of the Pet World fire, properly monitored detection might have brought firefighters to the scene in 20 minutes instead of 30 but the animals who perished all died within five minutes. Early warning would have reduced the extent of building damage but it would not have saved many lives, if any. Also, due to the nature of the fire, had there been people in the building, running to save animals through doors opened in haste, dangerous drafts could have been created that could have worsened the fire with everyone still inside. In that scenario, sprinklers are the only thing that could have actually helped.

The absolute greatest losses in our fire were not the animals who died on our 8000 square foot sales floor. The most unbearable losses were the personal pets who were boarding in our boarding room. One reptile, one bird, and eight small mammals died from fumes and smoke in a 120 square foot space, located 90 feet from the fire, with a solid, closed door, separated by four walls. The boarding room was three rooms away from the fire and never experienced heat, therefore, modern sprinklers would not have been tripped in that room. The only thing that could have saved the boarding pets is if sprinklers could have minimized the fire itself which would have minimized the fumes and smoke before they had a chance to spread. We mourn the loss of all animals who died, but the lives of these pets were the most heartbreaking because they were not awaiting homes. These pets already had homes - loving homes whose owners adored them. Our management team has shed countless tears in our attempts to adequately reach out and offer condolence to the families who lost pets in the fire - one of which who is still on vacation and likely has no idea. As sad as it was to lose the animals for sale, no one will go home at night and miss them in the way they miss family pets.

The proposed safety changes only require sprinklers in large facilities, over 3000 square feet, like Pet World and the shelter – both of which house mostly animals awaiting homes. Nearly all other facilities in Lawrence – the ones that house people’s pets – are exempt from the sprinkler requirement. This makes no sense. All animal lives are equal but if there must be a value distinction with regard to fire safety it would have to be pets above non pets, not the other way around. The two pet facilities affected by the new sprinkler requirement are already planning to install sprinklers anyway and fully recognize that all animals need to be protected yet these changes don’t protect pets. If we can recognize the value of a non-pet's life by requiring sprinklers, surely we should acknowledge the value of pets' lives. I realize the expenses for sprinkler systems will cause financial hardship to small business owners but no amount of money is worth what just happened to this town. The community is rocked. People are gutted. My staff feels lost and tortured. I am sickened and ashamed. And Tim is wracked with pain and grief. This can't happen again.

Currently we are closed with no revenue whatsoever. Our labor is higher than any facility in town. Our store makes barely enough to operate in the black and is currently destroyed. Yet we stood before the commission, at more financial risk than any pet facility in this city, proposing that money should not be the deciding factor in the health and protection of animals - especially pets. Exempting small facilities does not protect the vast majority of boarding pets. And, quite honestly, after receiving expert counsel on the merits of modern day fire sprinklers, I can’t believe any pet professional in town would oppose mandating sprinkler systems. We would have much rather been required to make these changes before the fire than come to learn what needed to be done the hard way after so much loss.

Our hope is that the city will make code changes that will truly protect animals, all animals, and especially pets. If dedicated business owners like us can slip into complacency with minimal fire safety then it can happen to anyone. We are holding ourselves accountable and expect that all of us should be held to a higher standard. We know the odds. 10,000 days we never had a fire. Chances are it will never happen again. But the only day that matters now is the one day that happened against all odds.

Our city’s fire experts should be free to request the code changes they truly believe are best, with no concern of opposition due to financial hardship. If these mandated changes are too much of a financial burden and shut us down then so be it. We are willing to take that chance to ensure nothing like this happens again.

Our staff is very close. We communicate all the time and have held on to each other pretty tight since the fire. Last night, when I was allowed to address the commission, the Pet World staff stood behind me in quiet but commanding support. They, too, are embarrassed that they didn’t think to ask the right questions and all of them are hurting. I told the employees that any of them could join me if they wanted to but it was up to them. They all came. You should have seen them, filing in, respectfully silent, grieving, in their matching camo Pet World shirts that so aptly state, “Not afraid to get dirty.” It was a true testament of their character and dedication.

Today, Tim and I had two fire fighters in our living room. I shared with them how when Tim was growing up he would frequently call home from school and make his mom check on his pets, ensuring they had food and water. He can recall exact scenarios from any time in his life he felt that an animal may have suffered in any way due to his negligence. The concept of animal suffering is debilitating to Tim and he is internalizing guilt over every single life that was lost. Right now he is dying inside with guilt and grief over letting everyone down, but the animals more than anyone else.

Initial estimates for installing a sprinkler system are around $60,000.00. Our insurance is good but we do not have coverage for sprinklers. The building owners still have not confirmed that they will assist us in any way with installing sprinklers and they probably won't be required to. It looks like we’re on our own with this one but that’s okay; it’s our responsibility. We were asked if the expense is too much and the new safety codes don’t pass, would we consider operating another pet store in a building without fire sprinklers. Tim is now so sickened by that idea that he can barely respond. I hope no one from the press ever asks such a question again. The answer is no. Never. When you know better, you do better. If we can’t do this right, we won’t do it at all.

May 28, 2015

pet-world-logoAt the scene, one of the firefighters told us, "One step at a time. Don't worry about the next step until it's time to take the next step." That was perhaps the best advice anyone could have given us for handling a crisis.

The first thing was to rescue any surviving animal. This happened in phases. The initial round made by firefighters, the next round by Tim and I after the scene was deemed safe, then another round by employees after the building was released, and now the final round as we clean up. Surprisingly, a few more fish and reptiles have been discovered alive under the debris, including a red foot tortoise that Jeremy found today on the sales floor! Mariah named her Hope and she is now living in our backyard with the rest of the small tortoises.

We feel like the next step was to face the reality of what happened and accept it. During this phase we internalized unbearable self-blame that we had failed our community. The biggest issue is regarding the use of automatic sprinkler systems. This is a widely controversial subject and quite complicated. Most city codes do not require sprinkler systems in businesses so it is very difficult to convince property owners to install them for their tenants. Accidental caged pet drownings caused by faulty sprinklers (in homes, animal housing facilities, etc.) only add to the controversy. And the fact that decades go by with no incident merely reinforces the rationale behind not having sprinkler systems in place. It reminds me of a school bus with no seatbelts – which seems perfectly fine until it’s not – but yet they still have no seatbelts.

After extensive conversation with the experts we decided that when we rebuild, we’ll be using a more comprehensive fire prevention system, regardless of code and regardless of expense. Our compassionate fire chief even assured me that he would help with the design. We were told, quite frankly, that a better system is a great idea but that we need to accept the fact than even the best system available will not prevent every fire but it would certainly help. To be completely honest, even if no system would have prevented this particular fire, we feel like we let 27 years of no incident lull us into some sort of complacency regarding due diligence of fire prevention. In fact, we really hadn’t checked into the latest in fire prevention in a long time. Even when recent animal deaths in a local facility fire renewed our conversations regarding fire prevention we still did not take action. Every day I say things like do it now, carpe diem, later never comes yet we didn’t push forward. We let all those years of uneventful fire inspections serve as affirmation that our system was adequate when in reality, we should have dug a little deeper.

Maybe we can’t prevent every fire and perhaps even the best new system won’t prevent the kind of electrical inferno we just had but Pet World is no ordinary business nor should we follow ordinary standards. We exceed industry standards in everything we do and fire prevention should be no different. When the fire was ruled an accident many people asked if we were relieved to know it wasn’t our fault. The hard answer? No. Because maybe this fire wasn't our fault but another fire could have been. People trust us and this tragic loss of life has exposed an area in which we did not meet our own standards of exceeding the minimum standards in every way. The truth we must now face is that it’s not enough to meet the minimum requirements in fire prevention; we must exceed the standard. That’s the Pet World way – the key to our success. It’s not about the city code; it’s about our code. We have a building full of animals and children, the most precious lives in this world. Every possible safety measure must be put in place, whether it is required or not, so that’s what we plan to do. Maybe it wouldn’t have changed this outcome, but it could certainly change one in the future.

The second half of this next step was accepting that the fire really happened and nothing could change that. No amount of denial, pointing fingers, or what if scenarios could change what happened. That’s where the vigil came into play.

We feared that a vigil would be too dramatic, somehow creating more pain, but the public insisted. You all needed it and, little did we realize, so did we. We needed to say goodbye, pay our respects and let you pay yours. We needed to see your faces – all of your hundreds of faces – to fully appreciate how much Pet World means to this community. Our employees needed to see how much their work really matters. We needed to cry and release and I sincerely believe we couldn’t have done it without the community lifting us up. After the vigil we were finally able to let go. For that we are all very grateful.

This morning we woke up changed. Not healed, but with a new resolve. Over the course of 12 hours today we were able to clear out parts of the building, begin a tedious loss inventory, find another survivor (which is why we are doing this ourselves), decide on how to handle the pending donations (more on that tomorrow), secure a temporary location in the same shopping center to set up headquarters and a mini Pet World with basic, hard to find pet needs, and launch an online contact center so you regain easy access to us. You are telling us you feel lost and we want to be there for you. Very soon we’ll launch a contact page on our web site for all your pet needs and hard to ask questions. Within two weeks we will open a temporary location in the former Hume Music space between WheatState Pizza and Bikram Yoga. All of this happened from a collaborative effort inspired by our community.

You know what else? While I wrote this, some kind soul left flowers and the perfect sympathy card on our porch. Wow.

Only in Lawrence, Kansas. Seriously. This place is magic.

Official Statement Regarding the Fire

The Pet World staff would like to thank the community for the help during this very difficult time. The outpouring of love and support has been overwhelming. The picture to the right shows staff members after firefighters rescued Goliath, the store's locally famous burmese python.

Pet World is now reopen in our originl location, across from Checkers Grocery store, in the shopping center behind El Ranchito, Tryaki, and Dunkin Donuts. 711 W. 23rd St. Ste 26, Lawrence, Kansas, 66046.

We are no longer accepting donations for fire relief efforts but a huge THANK YOU to everyone who helped get us back on our feet. We will never forget the patience and kindness of Central Bank of the Midwest (formally Douglas County Bank) in Lawrence, Kansas, while helping us set up and manage the Pet World Relief Fund.

This is the orginal statement released the day after the tragic fire. Please scroll through all the posts for other UPDATES.

pet-world-fire1

Our official statement:
Tuesday, May 26, 2015
(updated May 28, 2015)

Yesterday Pet World was closed for Memorial Day. At 8am, a team of staff members worked to care for the animals. Even when we are closed for a holiday, we always take care of the animals. Holidays are actually a beautiful time when the animals get a break from all the human activity and our employees get to spend uninterrupted time with the animals. Shortly after 9am the team locked up the store and headed to the tortoise farm (Pet World’s private, 80 acre nature preserve) for an annual staff event that started at 10am.

As far as we know, sometime after noon, an accidental fire broke out in the backroom of the store, in the electrical panels where electrical service enters the building. We have been informed that the fire was very intense and grew quickly, spreading up the wall and across the ceiling, between the ceiling tiles and the roof. It apparently reached the flashover stage in probably less than five minutes, when the seemingly safe, plastic and synthetic materials in the backroom area all became combustibles and simultaneously ignited, fuelng the fire beyond the point of reasonable rescue expectations. The front of the store – the parts all of you see – did not burn. The most tragic losses were all of Tim’s breeder snakes in the back who perished immediately as they were nearest to the heart of the fire. The one thing above all else that Tim cannot take is animal suffering. Most of the females were gravid (pregnant with eggs) which made this even harder to take. With the help and support of compassionate firefighters, the snakes were removed from the premises (in order to assist with their investigation of that backroom area) and were buried at the tortoise farm. This loss was a devastating blow. Tim will not be available for comment so please do not ask. He just needs space right now.

None of the pets in the rest of the store burned. The fire never reached the boarding room, the Education Room, nor the sales floor – only the backroom and the ceiling - but the heat was so intense it cracked the exterior concrete wall of the building and melted part of the fishroom 15 feet away from the flames. Many of the fish, reptiles, and arachnids survived but all of the mammals and birds died except for the feeder rodents and some litters of gerbils and hamsters in a separate structure. Firefighters allowed Tim to personally check every single cage in the store to recover all surviving animals and he did not stop until every living thing, down to the last goldfish, was recovered. I personally inspected every small mammal and bird enclosure. The pets all looked as if they had been sleeping in the rain. The pet loss was horrible but they were not burned. I don’t know why but for some reason we find this comforting to know. We’ve been assured that all the warm blooded animals died quickly from fumes and smoke. With the birds, who die from non-stick Teflon fumes, it was probably within minutes. In fact, we were told that it is very likely that had we been open when this happened, human lives would have been lost because there were no fire sprinklers in the building to keep the fire from growing while help was on the way.

Many of you know Bob, who always hangs out at PW in the mornings, introduces himself as Tim’s father-in-law, the token old guy, who is married to my mom. The gals at Westlake hardware had Bob’s number on file and called him immediately, while the gals at Lasting Impressions called us. The landline was immediately destroyed by the fire, unable to send a distress call, power was immediately lost, and we did not have monitored smoke detection with wireless or cellular capability. Firefighters were on the scene within minutes of the smoke reports, prying open the back door, and Bob, who lives nearby, unlocked the front door for them. The response time was impressive but it was already too late to save many lives because, without sprinklers or someone there to use a fire extingisher, flashover occured quickly after the fire began.

Employees were in various stages of the staff 5K trail run when phones started ringing. Some were in the middle of the run, deep in the woods, and some had just finished, already en route back to Lawrence. Tim was actually about 50 yards from the finish line when we heard the news. His brother, Cale, told him and Tim literally kept running, right through the finish line, straight to Cale’s truck. Employees began arriving on the scene within about 15 minutes. Friends and family waited until everyone was safely back from the run and took care of everything there. A few non-employees ended up stuck briefly in the mud but even they came to Pet World afterward to help. All the surviving animals have either been temporarily rehomed or are in the process of being rehomed.

Emergency personnel, veterinarians, current and former employees, family, friends, and customers swarmed the pet store property helping in any way they could. The scene was poignantly tragic and beautiful at the same time. We are all incredibly grateful for the love and support of this community. When my eyes opened this morning, my first thought was of being surrounded by our staff who were surrounded by family who were surrounded by the community. My heart is truly overflowing.

The non-local press is asking us for numbers. We will not be announcing an official death toll any time soon. We don’t yet know exactly and at this point cannot see the significance of releasing this information. All of our actual customers know how many animals were in Pet World at any given time and are not interested in shock value or ratings. Regarding the lives lost, all animals who perished died quickly from fumes and smoke, except for Tim’s breeder snakes who died in the actual fire in the backroom. None of the other animals were exposed to the fire.

There were no dogs in the building. One adoptable kitten, Mindy, perished from the fumes and smoke. Fletcher, the store bird, did not survive and Queen Latifah, the store Crested Gecko, also did not survive. Haiku, our Taiwan Beauty, and our new chicken snake (Tiger Rat Snake) also perished. Many reptiles survived, including Carlita, Mushu, and Goliath. The large rescue tortoises were already at the tortoise farm for the summer.

The large catfish did not survive but a surprising number of fish did and have been transported to other pet stores. Friends who also own pet stores came to our rescue. Miles of Exotics in north K.C. and Olathe Pets are temporarily housing some of our surviving reptiles and fish, Safari Pets in Topeka is housing our feeder rodents, and PW employees are caring for the rest in their homes while the Mata Mata turtle recovers at Gentle Care animal clinic.

We would like to thank the Lawrence Humane Society staff and everyone else who joined forces to help. So many people want to help! At this time, we would like to ask that NO public funding be opened on our behalf. We have not authorized any GoFundMe accounts and respectfully request that no one contribute financially to any relief efforts on our behalf as none of them are officially linked to Pet World. We are currently evaluating the situation and if a relief fund is created it will be announced on this site. Until then, please do not be fooled into donating to an unauthorized fund. UPDATE: Please see above for official Relief Fund information.

I also must recognize the unbelievable compassion and effort of the firefighters. I have never witnessed such a high level of kind, respectful professionalism. I can’t fathom how they do it but I am truly in awe.

Everyone wants to know if this has been too much for Tim and if we will reopen. I will admit, this business is very hard. Setting the standards, constantly seeking the best possible ways to promote responsible pet ownership, employees working twice as hard as most for half of what they should get paid – it’s not easy. Our staff is the most dedicated you will ever meet. I wondered, last night, if this would break Tim. 27 years is a long time to keep up this pace. But when we were finally alone and it all sank in, Tim and I were able to discuss our options. I thought the hardest part of all this would be the loss of his life’s work – 20 years of breeder snakes. I was wrong. All he cared about were the kids and what they would do without Pet World in their lives.

Tim can never forget how he felt as a child when he and his young friends were refused entry to their local pet store and not allowed to hold the animals. He knows that the total separation of humans and animals will ultimately lead to the disconnection of humans and nature. We truly believe in our mission. I told him about the children who hugged me yesterday and assured me they would help us rebuild. So finally, this morning, I asked Tim what he wanted to do. He told me, without a doubt, we will rebuild and bring Pet World back to the Lawrence community as soon as possible.

"From he whom much is given, much is expected." Luke 12:48

We have been blessed with the ability to connect children to nature. That’s what matters most to us. We feel, as responsible stewards, that this is our calling and we will continue to answer it. We have two choices in life: surrender or fight. For us, surrender is not an option. We thank you for your patience, kindness, and support, and look forward to seeing you again soon.

Sincerely,
Sherry Emerson
on behalf of the Pet World staff